The Ring Of The Future
F is for Fendi. F is for Future.
Founded in 1925 in Rome, Fendi is an Italian luxury fashion brand producing anything from clothing, leather goods, shoes, fragrances, eye-wear, timepieces to accessories. They created a huge buzz when they decided to invite six artists from different ethnicity to paint the word ‘Future’ in six different languages on the roof of their headquarters.
There was Cave, a London-based Iranian artist who uses Arabic and Farsi alphabets to create new typographic forms, Jodae, a Seoul-based Korean, who incorporates shamanism and oriental art into his designs, Gary Stranger, an English artist who specialises in free-hand typographic pieces, Roes, a Chinese artist who is one of the founding members of the Smile Maker HK collective, Casper, a Japanese artist who created a 70 metres high mural in Osaka and Hillel Smith, a LA-based artist who works in Hebrew and adds spray-painted vibrancy to Jewish storytelling.
When asked their reason for such an idea, they simply stated that they wanted to spread a mega positive vibe across Rome and beyond, breaking all barriers for a fearless future. The result is a giant yellow ring painted on their roof with the word ‘Future’ in six different languages on it which is then aptly dubbed as ‘The Ring of The Future’.
Fortunately for us, the creativity did not end there. The company then took the design, printed them on tees and put them up for sale. Brilliant! Of course, we wouldn’t be telling you that if Fendi does not ship worldwide because, they do!
So, do you think that the idea is just another form of vandalism or perhaps, a new art movement? You decide. We will just be here ordering our #flyest tees ever.