2D Café: A Sketchy Idea
A World Of Art From A Little Dose Of Creativity & Courage
GUEST WRITTEN BY JEYNA GRACE
One spontaneous night, Jung Jin met Khai Sen to discuss a sketchy idea that would either go big or go home. The following day, the duo went scouring for a space and within a week, they had found their little hideout at Sunway Geo Avenue.
Who knew that in less than two weeks upon their grand opening, 2D would breakeven, sell two franchises, and find themselves featured through different media companies in Malaysia? What started as a hope and a dream had now become a reality.
“We are first-timers with concept cafés but we decided to do all the handiwork ourselves. Even though one of our partners is an artist, painting the walls were the most challenging. If we made a mistake, we had to repaint white and start all over again.” - Jung Jin
When I first saw the concept café going viral on Facebook, I decided to sit Jung Jin down for a little chat. JJ, as I had called him in secondary school, was more than willing to share his story—the behind-the-scenes of the trending Insta-worthy cafe you probably would have heard by now. And just like any new business, there were certainly challenges.
Jung Jin is a freelance digital marketer. Without any business experience, it was a risk to start a café. Throughout the early stages, there were moments where Jung Jin felt like giving up. However, he found the passion and motivation from his team members keeping him on his feet. Even when there was doubt of success, the team of five (Jung Jin, Khai Shen, Tania, Kheng Kean, and Hwei Ling) didn’t stop bouncing ideas—openly sharing honest feedback whether positive or negative.
“I’m glad that I took the risk to trust my partner and the rest of the team. Without them, our 2D wouldn’t have gotten this far.” - Jung Jin
When asked what motivated him to pursue a new business, Jung Jin said that it was his parents’ unconditional support and their advice that had him going all out, alongside his responsibility in investing in his future with his other half. And because of the entrepreneurship spirit of Jung Jin and the team, the 2D squad has bigger plans for the future—hinting at a possible concept fast food restaurant, a 2D AirBnB, and a prison-themed hotel.
“There is more and we believe we want to grow as a team to make all these happen.” - Jung Jin
It seems that once creativity gets rolling, it starts to snowball! And since Malaysia is full of creative people, I also asked Jung Jin if he had any advice for those hesitating to make their creative business idea a reality. His reply? Just do it! Once you have an idea, start executing. Problems will arise anyhow—nothing is perfect. Therefore, face the problem and find the solution. In this generation, everything is possible. One would find it a little hard to disagree—anything is indeed possible with creativity.
If you’d like to experience a world of 2D art, while snapping a few pictures for the ‘gram, pay 2D a visit. They serve bubble tea and offer healthy food by EC Gourmet. Oh, and don’t forget to say we sent you!
You can find 2D here:
F-03-10, Sunway Geo Avenue,
Jalan Lagoon Selatan, Subang Jaya.
Tel : 011-5517 3897
Email : email@example.com
Click below for more info!
The author, Jeyna Grace, worked in the publishing industry for over four years, where she engaged with brands such as Disney and Mattel on licensed projects in Malaysia and Singapore. Her two fantasy novels, ‘The Battle for Oz’ and ‘The Slave Prince’, were published by Inkshares in 2015 and 2018 respectively. She also won the Geek & Sundry Fantasy contest in 2016 and was nominated as a CLEO HotShot in 2018.