That's The Way THIS Cookie Crumbles!
GUEST WRITTEN BY JEYNA GRACE
Sisters Iza and Izi first started their home-based online bakery (Baked KL) in 2011, sharing their love for cookies, whoopie pies, and brownies. But what started out as a hobby soon became a means to give back to the community—an opportunity to turn their passion for desserts into a platform to make a difference.
“[Our] proudest moment would always be when we drop off the donations to the beneficiaries, knowing that no matter how small, it is going to help someone of the cause.”
For the past 6 years, the sisters have raised a total of RM 41,000—a hefty amount for a small venture. Where did they find the tenacity and drive to persevere? Iza and Izi both agreed that their mother has always been their source of inspiration. As a cook and a baker herself, it was difficult to please ‘superhero mum’. But seeing the spirit of generosity in their mother, alongside her constant support since the start of their business, their mother has become their biggest motivator.
“It is those small moments that matter, you know? The people who watched and supported [us] behind the scenes—no matter how long it has been, [we] will never get tired of that feeling.”
But of course, running one’s own enterprise isn’t easy—let alone a ‘family business’. As their business grew, the sisters learned to delegate tasks based on their strengths. Though some would advise against working with family, Iza and Izi love being able to brainstorm and vent together—keeping each other accountable throughout the day. From a part-time hobby, the trust in their partnership has led them to running Baked KL full-time.
“To be honest [we feel like giving up] everyday, aside from needing to make a living. But getting to do your hobby, to have the creative control of your business, to impact not only your beneficiaries but your team members as well, is so rewarding! Every positive thing that comes along reminds us why we should keep on doing it.”
When asked how they choose their beneficiaries, the sisters said that they ‘want to support all kinds of causes, as all causes deserve a spotlight’. Believing that education and awareness will create a kinder and more empathetic society, they have chosen to bake for the Malaysian Mental Health Association this year.
“You see tons of news these days about rage—a lack of empathy in general within the community. It really is sad, and [we] think it’s because we are ignorant in many areas. We get emotional, we react too quickly, and nothing good comes out of it.”
With the desire to make a bigger change in the community, the sisters have started the hashtag #bakedklstorytime—encouraging their customers to share their mental health journey and experiences. Through this, Iza and Izi hope that Malaysians will not only be open to share their stories but to offer help to those in need as well.
“The great thing about empathy is [that] it’s a habit you can learn.”
If you’re a sweet-tooth on the hunt for homemade baked goods, both sinful treats and healthier delights, pay Baked KL a visit! Nothing beats savouring a good dessert for a cause—oh, how strange it is to be a little naughty but nice at the same time.
Check out Baked KL now!
The author, Jeyna Grace, worked in the publishing industry for over four years, where she engaged with brands such as Disney and Mattel on licensed projects in Malaysia and Singapore. Her two fantasy novels, ‘The Battle for Oz’ and ‘The Slave Prince’, were published by Inkshares in 2015 and 2018 respectively. She also won the Geek & Sundry Fantasy contest in 2016 and was nominated as a CLEO HotShot in 2018.