P’sang: Advocating Safe Sex
Redefining Modern Contraception
This may be shocking to you but according to the 2018 Malaysian Population and Family Survey (MPFS), one in every two married women aged 15-49 years capable of getting pregnant, are not using any form of birth control. What is more worrying, according to consultant gynaecologist and obstetrician Dr John Teo, is that only three out of every ten women use modern contraception methods. Well what happens when there is a lack of education or awareness on contraception? We get thousands of unintended pregnancies every year. In fact, Dr John Teo added that although there is no official data on abortion rates in Malaysia, it is estimated that there are about 90,000 abortions annually!
A huge portion of those unintended pregnancies are teenage pregnancies. In fact, research has shown that an average of 18,000 teenage girls in Malaysia get pregnant each year. Out of this number, 25% or about 4,500 cases involve pregnancy out of wedlock. And when teenage girls face unintended pregnancies, they panic and resolve to terrible acts such as baby dumping. Deputy Minister Hannah Yeoh said that about 911 baby dumping cases were recorded from 2010 to August 2018, most of which were done by teenage mothers. Based on a national health and morbidity survey by the Health Ministry in 2017, only 10% of the teenagers surveyed said they used contraceptives.
Modern contraception like condoms are not just for birth control, they are also used to eliminate the contraction of sexually transmitted diseases (STDs). Why then, despite its clear benefits and function, are we still having such blaring issues like mentioned above? The answer is simple, the stigma of condoms is still not being adequately addressed leading to the difficulty of widespread safe sex education. And that is exactly why founder and CEO of P’sang, Jeff Chin, is redefining condoms!
P’sang is no ordinary startup. They aim to understand the barriers of widespread education as well as create products that can bridge current gaps in the purchase of condoms. What’s interesting is that Jeff started off as a radio announcer and events host. Realising the opportunities that lie ahead, he aimed to be an entrepreneur. During his transition, he accepted a job to host a party. Little did he know, that party would change his life! The party was held by a condom manufacturer and for the first time, he learned that Malaysia is the largest condom manufacturer in the world, yet there are so few choices sold locally and so little investment made to improve the market.
When starting his own brand, Jeff thought to tackle the biggest challenge of buying condoms: the six-second rule. Studies have shown that on average, men would spend only six seconds when choosing a condom. This is because condoms are usually sold at public places like pharmacies and it gets embarrassing when someone stares at condoms for too long. Jeff jokingly added that, “All guys have gone through the experience of buying a condom for the first time. It feels like you’re robbing a bank!”. To ease the buying process, all of P’sang’s products are available online! In fact, the delivery packaging is so inconspicuous that you can even deliver it to your office and no one would ever know what’s in it!
Besides that, the company has introduced totally new packaging for the product: a butter cup design. This design allows easy access and eliminates the possibility of tearing into the condom when you open it. It can also be easily opened in the dark! Not to mention, the colours and designs are made to mimic a candy or mint box. Now we never need to feel embarrassed when carrying one with us in our bags or pockets. The condoms themselves are especially unique as Jeff and his team have gone through one whole year of research and development as well as extensive testing before launch. Each has the optimal combination of flavour, function and scent for increased protection and pleasure.
Ultimately, making condoms accessible and enjoyable can really bridge the gap in promoting the use of contraceptives. Let’s join Jeff and do our part in spreading the news to stop unintended pregnancies. Condom isn’t even an expensive product. It is always better to have it and not need it than need it and not have it! In addition, the life span of condoms are five years! So why wait? Get P’sang condoms here now and be safe!