Kanye Yeezy, Yeezy Kanye
For a start, most of you might know "Yeezy" as the famous and expensive footwear by Adidas and Kanye. However, we bet most of you do not know that Yeezy is actually Kanye's nickname. The nickname Yeezy follows the trend with other hip-hop artists like Jeezy, Weezy, and Beezy.
Over time, Kanye's Yeezy became so common, he thought that branding it out to the fashion industry would be a good idea. He designed his first shoe for Adidas in 2006 but it didn't make it to the shelves. Nike then came into the picture and it was the first company to produce Kanye's designs. After the release of Red Octobers, Kanye decided to put an end to his collaboration with Nike due to royalty disputes. Soon after, Adidas returned and they collaborated into a new era for Yeezy.
Yeezy Season 1 collection was released on 29th October 2015 and the pieces were sold at prices that raised eyebrows. After the Yeezy Season 1 show, Adidas announced their discontinuation of Yeezy apparels. Instead, their collaboration will only be on footwear.
Up until the year 2017, Adidas Yeezy rolled out 6 designs of footwear with 19 different colourways! The world witnessed an Adidas Yeezy footwear tsunami when celebrities were seen wearing them, especially when it was worn by Kanye himself.